About the product
- RICH COLOR PAYOFF. Say goodbye to lackluster color application. No more disappointing color swatches with our masterfully crafted, highly-pigmented blends. This eyeshadow will deliver the pigmentation you desire with minimal effort.
- PURIFIED MINERAL PIGMENTS. Our eyeshadow comes in shades formulated with ultra-purified minerals, for a flawless result on all skin types, even the most sensitive. Infused with highly purified minerals for a rich, buildable yet blendable finish.
- MINERAL MAGIC FOR SENSITIVE EYES. Not only do the natural minerals infused in our eyeshadow provide pigmented color and length, but its lightweight, hydrating formula is clump-resistant and easy to remove, making it perfect for irritable eyes.
- ALWAYS VEGAN AND CRUELTY FREE, FOR BEAUTY WITH A CONSCIENCE. Feel good about the products you put on your face. All of the IDUN Minerals makeup, hair and skin offerings are 100% vegan and cruelty free, with no animal products or testing involved.
- SPECIALIST STAMP OF APPROVAL. Our brand combines high-performance formulas and high-quality results. The products are formulated in close cooperation with researchers and dermatologists, and are developed for all skin types, even the most sensitive.
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