About the product
- Ultimate Solution for Blonde Hair - This color protection shampoo is an advanced Italian hair care product that gently cleanses hair, prevents color fading, and boosts shine.
- Powerful Natural Ingredients - Formulated with premium natural ingredients, including organic blackberry extract. This blonde hair shampoo is vegan, gluten free, BPA free, paraben free, and sulfate free. Pamper your hair and the planet.
- Goodbye Brassy, Dull Hair - This luxury shampoo neutralizes unwanted brassy tones and promotes cool colors. Specially designed for white, gray, blonde, and bleached hair.
- Enhance Cold Blonde Hues - Great for all hair types, this silver shampoo revives color pigments and refreshes hair from root to tip for vibrant, professional looking results.
- Sustainable Italian Hair Care - Previa is proud to offer environmentally-friendly natural hair products that are effective, luxurious, and provide unbeatable results. All product formulas are composed of up to 97.5% ingredients of natural origins and from organic farming.
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