About the product
- EYELASH PRIMER: Purple is the color of royalty and The Violet One reigns supreme. This next-level purple primer is a game-changer. The better-than-falsies formula volumizes and lengthens while priming and defining. Flakes? Forget em. The secret weapon: flower power. Jasmine wax keeps your lashes amazingly soft and hydrated, while the violet tint makes black pigments pop. Your lashes deserve the royal treatment.
- CRUELTY FREE BEAUTY: Flower-powered with Jasmine Flower Wax to help hydrate, prep, and condition lashes. This product and every other Milani product is never tested on animals. We dont allow others to test on our behalf, either. Our products are 100% cruelty free.
- HOW TO APPLY: Apply from lash base to tip using included applicator. Pair with your favorite mascara to maximize every lash look. The specially designed, dual-sided brush deposits the perfect amount of violet-colored primer to each lash regardless of length. Lift and comb outward for flake-free, zero-clump definition and volume.
- WE ARE MILANI: Born in East LA, we've always been connected to the rich diversity of our neighborhood, because its a place that truly embodies the melting pot of Los Angeles. We're not inspired by couture and top models. Our passion is real people, living real lives. Beauty is for everyone. No matter who you are or where you come from, we're here to fuel your self-expression with makeup for every shade, attitude, and ethnicity. No judgment. No exceptions.
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