About the product
- Developed with new technology to provide the most intense deposit of direct dye in a shampoo ever.
- pH range of 5.3 to 5.8 - accomplishes a deep deposit without the harsh drying effect of others on the market.
- Permanently prevents color fading and keeps colors intense and on-tone with weekly use at home.
- Safe for all hair types.
- Excels at providing temporary fashion color on prelightened hair or natural level 7 and higher hair.
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