About the product
- PURPOSE: Deposits ashy silver colour onto hair to maintain or build a whiter, brighter blonde.The final shade can be influenced by many factors including: current colour, condition, porosity, length and thickness of hair as well as any previous treatments. (Recommended to use every other wash)
- SUITABILITY: Bleached hair, toned hair, coloured hair, very light blonde hair.
- ECO FESTO: Our entire hair range is vegan, cruelty free and PETA approved as part of their Beauty Without Bunnies programme. Our promise is to improve the sustainability of our business and put the environment at the heart of everything we do.
- HOW TO USE: Leave in hair for 2-5 minutes for the toning shampoo to penetrate the hair. Make sure you apply a generous, even amount from root to tip to avoid the tone concentrating at your roots.
- OUR STORY: Hairstylist Alex Brownsell started Bleach London in her kitchen sink, bleaching and dyeing friends' hair with homemade colours until her number one customer convinced her they needed to turn the idea into a real life thing. The result was the worlds first salon focused on colouring rather than cutting. Ten years, three locations and a groundbreaking product launch later, Bleach London now ships our ever evolving selection of hair care and colour all over the world.
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