About the product
- BRIGHTENING SHAMPOO The Pure Blonde/Silver Brightening Daily Shampoo is a purple shampoo for blonde, silver, gray, brassy hair tones. The best shampoo for highlighted, bleached, and colored hair.
- CORRECTS YELLOW AND BRASSY TONES Use this blonde, brassy hair shampoo to color-correct and brighten. It contains optimum levels of violet micro-pigments that correct yellow and brassy tones.
- BRIGHTENS AND REVIVES This nourishing shampoo refreshes dull, brassy blonde, and gray hair. Brightens and revives, it dramatically enhances shine and keeps hair glossy without staining hair.
- HELPS HIGHLIGHTS STAY FRESH LONGER The ideal toning shampoo for blonde, brassy, bleached, highlighted hair. Helps color stay looking fresh longer and leaves hair softer, shinier, and more manageable.
- DEVELOPED BY LEADING TRICHOLOGISTS Developed with over 60 years of hair and scalp expertise, each product is informed by a thorough understanding of Trichology - the scientific study of the hair and scalp - and is designed to cater to the specific texture, length, and level of your hair.
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