About the product
- PERFECTLY COATS EVERY INDIVIDUAL LASH: Unlike conventional mascaras, It's So Big But Better Black Volumizing Mascara is formulated with innovative fiber technology to adhere to every lash, instantly adding length and volume without smudging, flaking, or clumping.
- HOLDS THE CURLS ALL DAY: While paraffin wax-based formulas weigh lashes down, It's So Big But Better Volumizing Mascara is a lightweight formula infused with a blend of Carnauba, Beeswax, Candelilla, and Tribehenin that will keep the perfect curl from day to night while lengthening your eyelashes.
- EASY TO USE: Our improved corset-shaped brush allows even application, delivering the perfect amount of our smudge-proof mascara to every single lash, even hard-to-reach lashes. Best removed with warm water, micellar water, makeup remover, or cleanser.
- THE SAME PRODUCT YOU LOVE, BUT BETTER: It's So Big has had a makeover to improve formulation and performance. Please note you may receive the original version.
- CRUELTY-FREE AND PARABEN-FREE FORMULA: Our formula is perfected without performing or engaging in any product trials on animals. We are certified as a cruelty-free brand in the Leaping Bunny Program.
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