About the product
- Complete kit contains everything you need for easy-to-apply vivid purple hair color that lasts up to 30 washes
- Pre-measured bleach eliminates guesswork, providing a fast-action lift in 30 minutes
- Baobab Seed Oil moisturizes, conditions, adds shine, and helps protect hair from UV rays
- Quinoa Extract is packed with vitamins and minerals to help prevent breakage
- Vegan and cruelty-free semi-permanent hair color is free of Parabens, Sulfates, PPDs, and Ammonia
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