About the product
- LIFE IS TOO SHORT FOR BAD HAIR DAYS! Whatever your shade of brown, natural or dyed, this color depositing shampoo is an easy solution that makes great hair days effortless and possible from the comfort of your home. Always look and feel your best!
- BLEND AWAY FIRST GREYS. Our unique IoPlex technology adds color vibrancy to all shades of brown hair, and blends away first greys after just one wash. No need for frequent trips to the salon anymore…its color effect builds after every use!
- HEALTHY, NATURAL LOOKING HAIR! Enriched with Inca Inchi oil to make your hair feel soft and silky smooth, it hydrates even the thickest, most coarse hair. Our hydrating AquaPlex formulation nourishes and restores your locks to keep them strong.
- TRUST THE HAIR COLOR EXPERTS. Pro:Vokes hair darkening shampoo is rated best in class thanks to market-leading technologies, which contains UV filters to protect hair color from fading.
- SULFATE, PARABEN, AND SILICONE-FREE. Illuminex is our advanced range, specifically formulated for color treated hair. Sulfate-free products are kinder to your hair, helping keep its vibrant color for longer.
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