About the product
- Let's Hear It For the Curls! Dreamed up by you, made by OUAI. After working with 150 community members over one full year of testing, we created a do-it-all curl crme for all curl typesfrom curly to coily and fine to thick. OUAI Curl Crme defines curls, reduces frizz, and adds shine. Plus, the fragrance-free formula is ready to use as a mixer in your next curl cocktail.
- This Is What Cremes Are Made Of. Want soft, bouncy curls? OUAI Curl Crme adds just the right amount of moisture and definition to every curl. Use it on wet or dry hair in any routine, from twist-outs to wash-n-go's, for soft and defined curls. Its unique texture starts out thick like your favorite ice cream, and melts into your hair like an oil. No residue, sticky fingers or crunchy curls.
- OUAI Means Yes. In that casual Parisian way. OUAI is about being better IRL than on Instagram. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections.
- Ingredients That Get The Job Done. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet.
- For Real Life, For Real People. Celebrity stylist Jen Atkin had used every product on the market but couldn't find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly no glam squad needed.
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