About the product
- More than a Foundation - Infused with a smoothing primer and boosting blend of skincare, the JOAH Peptide-Infused Foundation enhances your complexion and gives a natural finish. It is medium-coverage with a buildable, lightweight formula for the perfect radiance.
- Supercharged Korean Skincare - With hyaluronic acid to hydrate, 3% luminizing peptides to boost radiance, collagen to firm and plump, and blue light defense, our multitasking liquid foundation seamlessly blends into the skin and hides fine lines, spots and blemishes. Proven to smooth skin with 6 weeks of continued use according to a 2020 Sederma study.
- Skip Your Primer Step - With the built-in blurring primer, the foundation applies evenly on your skin and stays throughout the day - the result is a finish that looks and feels like your skin. Premium Korean beauty foundation makeup for your face
- VIRAL CRUELTY FREE FAVORITES FROM JOAH: Our cruelty-free makeup and skincare products are created to outperform even the best prestige products; Shop our best liquid and gel eyeliners, lipsticks, foundations, concealers, skin treatments and more; Our products are crafted with skin-friendly ingredients like biotin, vitamin E, hyaluronic acid, peptides and more
- KOREAN BEAUTY MADE WITH EVERYTHING YOU LIKE: We create Korean beauty with everything you like in mind; Our effortless makeup and skincare products are cruelty free, often vegan, and crafted with only good-for-you ingredients and high-quality without the high price tag
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