About the product
- PERFECTLY COATS EVERY INDIVIDUAL LASH: Unlike conventional mascaras, It's So Long Mascara features flexible tubing polymers that wrap each lash 360° for perfectly curled voluminous lashes that won't smudge, flake, or clump.
- HOLDS THE CURLS ALL DAY: While paraffin wax-based formulas weigh lashes down, It's So Long Mascara is a lightweight formula infused with a blend of natural Carnauba and Beeswax that will keep the perfect curl from day to night.
- ALLOWS EVEN APPLICATION: Our innovative C-shaped silicone brush delivers the perfect amount of our smudge-proof mascara to every single lash, even hard-to-reach lashes.
- GENTLE ON LASH EXTENSIONS: Our eyelash mascara is a water-based, lightweight formula that is safe for use on lash extensions for an even more voluminous look.
- CRUELTY-FREE FORMULA: Our formula is perfected without performing or engaging in any product trials on animals. We are certified as a cruelty-free brand in the Leaping Bunny Program.
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