About the product
- WHAT IS IT: Shampoo with fermented Rice from Pavia, perfect smoothness for straight hair.
- WHY USE IT: Originating from an ancient oriental beauty ritual, the main ingredient in our SilkyTouch Shampoo is fermented rice water. Rice water is rich in nutrients such as vitamins B, C, and E and essential minerals and amino acids, which are effective in maintaining moisture and thus in keeping the hair shiny. The innovative blend of non-aggressive surfactants used in the formula is enriched with plant-derived amino acids with anti-frizz properties, keeping the hair shiny and easy to comb.
- TERRITORY: Pavia is the Italian province with the highest percentage of rice cultivation and the leading producer at the national and European levels. SCENT NOTES: Milk, vanilla, musk, and green.
- HOW TO USE: Gently massage into hair and scalp, rinse thoroughly, and repeat if necessary.
- ENVIRONMENTALLY CONSCIOUS: 100% recycled bottle, 30% recycled cap. 100% recyclable packaging. GENTLE SURFACTANTS: NO SLS & SLES. Formula made of 95% natural origin ingredients. 100% Vegan. No animal-derived ingredients. Dermatologically tested. Produced and Packaged in Italy.
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