About the product
- ELIMINATES YELLOW TONES: Intense violet pigment counteracts brassy yellow tones in bleached, blonde, gray and silver hair, toning your hair to a beautiful yellow-free platinum blonde tone.
- GENTLE PURPLE SHAMPOO: Our toning shampoo for blonde hair is non-drying and will leave your hair soft and smooth. Contains no parabens, no fragrances, and no skin irritating ingredients. Our purple toning shampoo is 100% vegan and never tested on animals!
- FOR ALL BLONDES: Our purple toner for brassy hair is a great choice for bleached, lightened and highlighted hair, as well as silver, platinum and naturally grey and naturally blonde hair.
- SUSTAINABLE CHOICE: Our purple shampoo bottles are made form bio-based sugarcane plastic, and our factory in Finland operates on fully renewable energy.
- HEALTHIER OPTION. No nothing hair care line is completely free of hidden chemicals that are hidden in fragrance-mixtures. Did you know that fragrances can contain dozens of undisclosed chemicals due to proprietary fragrance formulas? That's why we go 100% fragrance-free. You have the right to know exactly what's in the beauty products you use!
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