About the product
- BRIGHTEN & LIGHTEN - This brightening shampoo helps highlight blonde hair over time & is infused with gentle, plant-based ingredients for soothing, effective cleansing. Scent is citrus with verdant green notes.
- PLANT POWERED - Organic French Chamomile Extract & Salicylic Acid brighten and highlight blonde hair over time. Pineapple & papaya enzymes, paired with Pink Pomelo and White Tea extract, clarify and remove dullness.
- RESTORE LUMINOSITY - Each vegan, sustainable Baby Blonde product helps to neutralize brassy or yellow tones to restore brightness, luminosity, and shine to your blonde hair.
- CLEAN WITHOUT COMPROMISE - The Baby Blonde collection is salon grade, EWG compliant, Leaping Bunny certified & vegan. Free of sulfates, silicones, parabens, phthalates & gluten. Safe for color-treated, chemical & keratin processed hair.
- HOW TO USE - Wet hair with warm water. Simultaneously activate shampoo in your hands with water & massage directly into the scalp. Let the lather slide down your hair, then rinse thoroughly & follow with your favorite conditioner.
- SALON PERFORMANCE AT HOME - Iconic stylist Frederic Fekkai continues his legacy with a new mission: to formulate high performance hair care & styling products, combining the power of clean science and naturally potent plant extracts.
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