About the product
- PERMANENT PURPLE HAIR DYE: Beautiful and fashionable shade of Amethyst Purple Hair Color, for dark blonde to mid-brown hair.
- WITH ADDED SMART PLEX ANTI HAIR BREAKAGE TECHNOLOGY: Helps nourish and rebuild the micro-bond fiber structure, making the hair healthier & stronger.
- EASY TO USE: Inside the home color kit is an informative step-by-step guide on how to color your hair and links to further helpful guides.
- NON-DRIP FORMULA: Mix the color cream with the cream developer in the bottle, apply using the nozzle & blend into the hair with gloved fingers.
- BEST RESULTS: Apply to dark blonde to mid-brown hair. If your hair is darker the result will not be as visible or will not provide your desired shade.
- 100% GREY COVERAGE: We place great emphasis on achieving intense color results - as you would expect from a professional salon.
- VEGAN & CRUELTY FREE HAIR DYE: We at Smart Beauty take responsibility for our impact on society and the planet.
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