About the product
- Premium Shampoo for Color Treated Hair - This moisturizing shampoo is an advanced Italian hair care product that gently cleanses hair, prevents color fading, and maintains vibrance and shine.
- Powerful Natural Ingredients - Formulated with premium natural ingredients to nourish colored hair and bleached hair. This hair color shampoo is vegan, gluten free, BPA free, paraben free, and sulfate free. Pamper your hair and the planet.
- Hello Bright, Vibrant Hair - This luxury colored hair shampoo intensely hydrates hair and forms a protective shield to prevent breakage and fading. Specially designed to leave dyed hair soft, silky, and vibrant without any residue or weighing hair down.
- Preserve Color Treatments Longer - Great for any color treated hair, this hydrating shampoo provides long-lasting protection against fading and deeply cleanses hair for clean, professional looking results.
- Sustainable Italian Hair Care - Previa is proud to offer environmentally-friendly natural hair products that are effective, luxurious, and provide unbeatable results. All product formulas are composed of up to 97.5% ingredients of natural origins and from organic farming.
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