About the product
- Anti-brassy purple shampoo designed for women with dyed gray, white and silver hair
- Gently removes dulling build-up and neutralizes yellow tones to reveal luminous silver strands
- Helps prevent dyed silver hair from looking dull or lifeless with biotin and vitamin E
- Paraben free, silicone free and mineral oil free brightening shampoo
- Adaptive Pro-V blend technology delivers shade-specific nutrition so every inch of every strand of hair can stand out
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